The Last Unveiling...
Along the front of the store, there was the red carpet, and handsome young sentries guarding each window which was draped in preparation for the reveal.
More of the red carpet.
I tried in vain to capture the horse-drawn carriage delivering both Santa Clause and Cinderella to the front of the store for the ceremony. This is Cinderella as she was greeting the crowd. With a count to three, a shout out to happy holiday's, and the waiving of silver magic wands... The draped windows simultaneously opened revealing this years Cinderella theme (like you couldn't guess by having Cinder herself in the carriage with Santa).
Here she is in the window with a more glamorous gown.
And finally, here is Santa (or "Santee Claws" as a close friend would say), waiving at the crowd. Note his private rent-a-cop behind him looking out for suicide bombers in the crowd.